The Idiot’s Drool Release Event Is Today, November 17th from 5 to 8pm!

YEP!  Another Thursday!  THIS THURSDAY!!!

Just like when we released Rapture on September 22nd, we’re having a special Thursday night engagement here at the brewery to release the next of our barrel-aged brewery only beers:  Idiot’s Drool!

This is bourbon barrel aged Blithering Idiot…  and when we say aged, we mean it!  Four-and-a-half years on oak!  In addition, it’s finished in a 750ml bottle with a cork and cage.

Head Brewer Chris Wilson says, “It’s a full-bodied, deep burgundy ale with an incredibly complex character. Extended aging has imbued this beer with notes of vanilla, oak, leather and sweet sherry. A mild acidity and subtle carbonation rounds out the palate. Truly fantastic!”

The event will begin at 5pm when we open our doors for the you to come in an sample some Idiot’s Drool as well as some of our other seasonably available beers.  Our beer sampling stations will be staffed by members of our actual brewing team so you can ask them all the crazy stuff you may want to know about…  and of course the Visitors Center staff will be on hand to help you with any purchases you may want to make.


We’ll also be sampling QUAD, Blithering Idiot, Double Simcoe IPA and Merry Monks (both in 750ml bottles), Winter Ale, Old Heathen, Hops Infusion and Verboten, too!  What?  That isn’t enough?  FINE!  We’re going to release “Tango“, too.  Tango is the next release in the Brewers’ Select Series and is a 9.6% ABV Belgian Strong Ale with Cherries!


The Nitty Gritty:

Hours - Doors are open from 5pm to 8pm.  Expect a line.  We have only one register.  We’ll do our best.  Grumpy people will not be allowed to have Idiot’s Drool.  Instead, they will be shackled and forced to clean the parking lot while the others point and laugh.  There may be paint involved, too.

Bottle Limits and Laws – We are a production brewery only which means we can only sell you full cases (twenty-four 12 oz bottles or twelve 750ml bottles).   It’s a law thing, not our policy.  That said, because of the incredibly small batch of beer for which we are having this event, we have decided to limit each person to SIX (6) bottles of Idiot’s Drool.  Yes, we do realize that a case of 750s is twelve (12) bottles.  No, we’re not trying to do some kind of crazy “force ‘em to buy more other stuff, too” nonsense; It’s purely about the math.  We just don’t have many bottles and we want to make sure you all get a chance to have some without having to sell tickets and stamp hands and check your DNA and whatnot.  We will have Merry Monks and Double Simcoe IPA available in 750ml bottles to round out your full case of 12 bottles…   oh…    yeah….. and we’ll have RAPTURE available, too!  You can always ask around and find a buddy to split a full case with you.

Distribution – This is an EXTREMELY limited bottling run.  There are no cases going to any distributors anywhere at all.  None.  Zero.  If you’re getting this beer, you’re getting it here.  We do NOT expect the supply to last the night.  If each person takes their limit of 6 bottles, we’re only talking about 140 customers.

The Register – We’re all about getting you access to what you want BUT we have to be mindful of the laws.  If two people want to split a full case of rapture (6 bottles each from a 12 bottle case), please settle your finances between each other before OR after you go to the register.  Please DO NOT ask our cashier to split payment on two different cards.  We’re selling a case to one person… start to finish…  Capiche!?!? Visa, Master Card, Amex and when it goes thru, Discover.  We take cold hard cash, too.  Sorry, no checks!

Pricing – Idiot’s Drool is $23.00 a bottle.  Rapture is $17.00 a bottle.  Double Simcoe IPA and Merry Monks 750 ml bottles are $6.50 each.  TWELVE BOTTLES TO A CASE.

So what else do you have? We will also have our full lineup of year round and current seasonal beers in 12 oz bottles available to mix into custom variety packs.  As if this was not enough, we will also be ready to sell you growlers of our available draft beer as well!

We look forward to seeing you there!




posted by Bill Bragg in New Beer News and have Comments (18)

18 Responses to “The Idiot’s Drool Release Event Is Today, November 17th from 5 to 8pm!”

  1. avatar Retail1LO says:

    Can…not…wait. Going to be an absolutely awesome time.

  2. avatar Bill Bragg says:

    Hey all…. our site has a moderation component so if you don;t see your post right away it’s just because we haven’t yet, either. Cheers!

  3. avatar Joe Mc says:

    We (my son, bro-in-law and meself), had such a f’n blast at the brewery on 10/1, and it wasn’t even a special release date! Well, Chris did snog up some Rapture, and we got 5 or 6 cases of the “everyday” stuff…We are really looking forward to coming up (from Philadelphia) and snagging some Idiot’s Drool!
    BTW, for those of you who imbibe, you have to check out the Leaf Cigar Bar. We were fortunate enough to enjoy a couple of pints of the firkin of Imperial Pumpkin Ale they were featuring that day. Outstanding! Good food, and friendly and helpful staff at Famous Smoke Shop! (This is NOT a commercial, we’re still talking about what a great time we had that day…)!

  4. avatar Brian says:

    Growler fills: Do you fill other brewery’s growlers?

    • avatar Bill Bragg says:

      If you have growlers at home that are 64 oz and have no logos on them at all, you’re good to go. If not, we sell plain 1/2 gallon growlers without any logos for $3. We use a self-adhesive Weyerbacher label to identify that it is ours… and you are of course free to remove it later and possibly reuse elsewhere. You can certainly reuse this growler at our brewery (since it has no lettering on it). We are, however, not legally allowed to fill a growler with another brewery’s packaging on it (painted logos).

  5. avatar erik hall says:

    Will you be making the idiot’s drool again? I can not make it to the event. Also, will we be able to get growlers filled of it? I might be able to make it up on the weekend.

    • avatar Bill Bragg says:

      Sorry – this is a once and done beer. Also, it is in 750ml bottle only, no kegs.
      We will probably have a small amount of it held back for the Riserva release (some months off in the future yet).

  6. avatar Russ says:

    *If* there’s any held back I really hope to catch a flight up for the Riserva release. Sad to live so far away.

  7. avatar Shawn Stein says:

    hey i know u wont split the payment on two cards but what bout paying half in cash and half in credit. is that allowed?

    • avatar Bill Bragg says:

      We ask that one dude charges it… and the cash bit goes on privately between the two parties later. We can not sell less than a case legally so it must be one payment for one case.

  8. avatar Mark says:

    Bill, I enjoy your creations and would like to be there for the party, but you keep having them on Thursdays. Can you rotate the day of the week for these, so I get a chance to attend one? I am sending a secret agent over to acquire some Idiot’s Drool for me, but it may cost me. Thanks and keep up the good work!

    • avatar Bill Bragg says:

      I don’t like Thursdays much, either. Especially when the safety committee has a 7:30 am meeting Friday morning! UUUGH that’s gonna SUCK. We’ll see what we can do about changing the day of the week for the next event. Cheers!

  9. avatar Matt Mebert says:

    I’m devastated that I cannot attend but my brother will be attending to pick up a family stash for the two of us. Luckily we can only afford 6 bottles between the two of us so its not a problem with me not going. Can’t wait to taste that sweet sweet drool! Hope that there is some Insanity and Heretic while he is there!

    See you guys at Stout & Chowder Festival this Saturday. Shame you can’t pour this beauty there.

    • avatar Bill Bragg says:

      Insanity comes out in February and heresy comes out in March, sorry! Enjoy that fest…. sorry Drool stays at home!

  10. avatar cAROLYN says:

    Can We order Idiots Drool on the phone? We could pick it up Sat, as we are planning on coming now since we can’t make it tonight. We tried to come tonight but our job, (business), is not working that way today. We work out of town and we are in Ohio and we won’t make it home in time. thanks, carolyn

  11. avatar aledawg says:

    Drove far, waited long, froze much, still got no Drool. Made this dawg very sad on the long way home.

    Please make more next time?

    • avatar Bill Bragg says:

      Hey AleDawg! Sorry you did all of the above to no avail. I can not promise more beer, I can promise better line management. With that comes a few drawbacks… so remember the ‘early bird gets the worm’ and ‘don’t let line cutters cut’. Check out the post on b/a from Dan Weyerbacher… http://beeradvocate.com/forum/read/4225840

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